The composition draws from the physicality and confidence of a tiger, with angular forms and dynamic lines that suggest power and motion. I focused on creating a design that feels modern, youthful, and premium, ensuring it appeals to health-conscious consumers aged 18 to 30.
Every element, from the compact layout to the fluid shape language, was considered to express both strength and purity, reflecting Tigrr’s promise of providing a natural, fast-acting energy boost. The end result is a design that not only stands out on shelves but also captures the mindset of its audience, who are bold, ambitious, and ready to thrive.