The Vapeless Future is an anti-vaping campaign designed to initiate a conversation between young adults about their vaping habits. The design was carried out following a strong research phase utilising a design research kit (DRK) to gain key statistics about how the target demographic perceives vaping and if they vape themselves. From this research, a contrasting design language was created.
The brochure booklet gives the audience a glimpse into the implications of vaping. It examines different aspects of the negatives, coupled with a healthier alternative. An activity, emotion, feeling, or choice that would be better than having a vape. The final pages give the reader direct contact with the various media of the campaign for those seeking to help themselves or a person they know.
The style choice of the healthier alternatives is to create impact. Outlining vaping as monochromatic and alternatives as colourful and bold. This visual design language was used throughout the project, it intertwines with the language choices that are bold and sometimes colloquial.
Check out the documentation here