Melbourne CinémathèqueCommunication Design Studio 4Semester 1 2024
This Melbourne Cinémathèque 2025 project creates an identity that is influenced by the projection of light in Cinema. The identity captures moments of movement created through shadow and light, creating a 3rd dimension on a flat application. The identity relies heavily on the core image of a motorcycle, a running person, a horse galloping and a little girl on a chase. All moving forward and along a plane (the ground) that follows through the applications of this identity. These planes of colour and folds hold a hierarchy for text to sit on.
Utilising interchangeable colours from images of the films being shown. The identity can be shifted and changed accordingly. The core identity utilises a range of oranges, spanning from light to dark and many tones of flat greys. Overall, creating a cohesive identity.