Longreach Sticker ProjectClient WorkApril 2025
This project was completed for a client in Longreach, Queensland, who sought a simple yet impactful design for bumper stickers. The typeface was inspired by the iconic “Welcome to Longreach” town entrance sign, grounding the design in local identity. Colour choices reflect the striking sunsets across the outback horizon, a defining feature of the region.
Two distinct versions were created in line with the client’s brief: one styled for cowgirls and one for cowboys. This approach ensured the designs resonated with both audiences while retaining a cohesive visual identity. The final stickers have since gained strong visibility, now appearing on vehicles across Outback Queensland.