Joseph Petrowski Design






Bushfire Foundation Communication Design Studio 5Semester 2 2024
The redesigned Bushfire Foundation logo unites three key symbols: a flame, a heart, and a house, reflecting the organisation’s mission to prepare, regrow and rebuild. The flame represents both the immediate threat of bushfires and the strength and readiness needed to face them, symbolising the foundation’s commitment to preparation and resilience. The heart embodies compassion, care, and community, aligning with the regrowth of hope and unity after hardship. The house signifies safety, shelter, and recovery, representing the foundation’s dedication to rebuilding homes and communities affected by fire. 

This modern and simplified design functions as a flexible brand system, where each icon can stand alone to represent a distinct aspect of the foundation’s work. The symbols can also be layered, used as image frames for storytelling, or arranged in patterns to maintain visual consistency across materials. Distinct colour coding, with red for the flame, orange for the heart, and green for the house, strengthens recognition and meaning. The clean typography and balanced spacing ensure the logo remains clear and adaptable across both digital and print applications. Overall, this refreshed identity encapsulates the Bushfire Foundation’s mission to prepare, regrow, and rebuild, creating a cohesive and emotionally engaging visual presence.


©Joseph Petrowski@josephpetrowskidesign