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The Vapeless Future is an anti-vaping campaign designed to initiate a conversation between young adults about their vaping habits. The design was carried out following a strong research phase utilising a design research kit (DRK) to gain key statistics about how the target demographic perceives vaping and if they vape themselves. From this research, a contrasting design language was created.
The brochure booklet gives the audience a glimpse into the implications of vaping. It examines different aspects of the negatives, coupled with a healthier alternative — an activity, emotion, feeling, or choice that would be better than having a vape. The final pages give the reader direct contact with the various media of the campaign for those seeking to help themselves or a person they know.
The style choice of the healthier alternatives is to create impact. Outlining vaping as monochromatic and alternatives as colourful and bold. This visual design language was used throughout the project, it intertwines with the language choices that are bold and sometimes colloquial.
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Utilising interchangeable colours from images of the films being shown. The identity can be shifted and changed accordingly. The core identity utilises a range of oranges, spanning from light to dark and many tones of flat greys. Overall, creating a cohesive identity.
This identity takes part of a quote from a news article written about Jackson: ‘I wanted to be everything.’ Further taking inspiration from the concept of ‘everything’, the exhibition explores Linda’s achievements and her pursuit of goals. It visually displays ‘everything’ through bright colours and a mix of typefaces. The core of this exhibition outlines the present and past, both colliding, showcasing the achievements of ‘everything’ Linda Jackson wanted to tackle creatively.
Two distinct versions were created in line with the client’s brief: one styled for cowgirls and one for cowboys. This approach ensured the designs resonated with both audiences while retaining a cohesive visual identity. The final stickers have since gained strong visibility, now appearing on vehicles across Outback Queensland.
The composition draws from the physicality and confidence of a tiger, with angular forms and dynamic lines that suggest power and motion. I focused on creating a design that feels modern, youthful, and premium, ensuring it appeals to health-conscious consumers aged 18 to 30.
Every element, from the compact layout to the fluid shape language, was considered to express both strength and purity, reflecting Tigrr’s promise of providing a natural, fast-acting energy boost. The end result is a design that not only stands out on shelves but also captures the mindset of its audience, who are bold, ambitious, and ready to thrive.
This modern and simplified design functions as a flexible brand system, where each icon can stand alone to represent a distinct aspect of the foundation’s work. The symbols can also be layered, used as image frames for storytelling, or arranged in patterns to maintain visual consistency across materials. Distinct colour coding, with red for the flame, orange for the heart, and green for the house, strengthens recognition and meaning. The clean typography and balanced spacing ensure the logo remains clear and adaptable across both digital and print applications. Overall, this refreshed identity encapsulates the Bushfire Foundation’s mission to prepare, regrow, and rebuild, creating a cohesive and emotionally engaging visual presence.